CES is the showcase where technological trends and the most innovative devices on the planet are presented each year. At the world’s largest consumer electronics show, held annually since 1967, devices such as the VHS VCR, DVD players, 3D printers and cable-free or roll-up televisions were showcased. Event organizers expect more than 4,000 exhibitors and 130,000 attendees to gather this year between January 9 and 12 at hotels and convention centers in Las Vegas (United States).
The fair will host more than 250 conferences and will see the presence of technological giants such as Panasonic – which invited EL PAÍS to the event -, Samsung, LG, Google, Amazon, Accenture, Qualcomm and Hyundai. These companies and others will discuss and exhibit their inventions on an area equivalent to 43 football fields, according to Kinsey Fabrizio, senior vice president of CES. Artificial intelligence, digital health, smart home, sustainability and beauty technologies are some of the big tech trends at the event.
Artificial intelligence has gradually crept into the daily lives of millions of users with systems like ChatGPT or Google Bard, voice assistants, recommendation systems from platforms like Netflix or smart household appliances. 27% of Americans believe AI technologies are already having a significant impact on their daily lives. This is what it indicates a report published by the CTA (the Association of Technology Companies of the United States, organized by the CES), which highlights that many consider artificial intelligence to be “innovative, futuristic and intelligent, but very few associate it with trust and security”.
“Consumers agree that regulation of artificial intelligence is needed,” the report said. At the show this will be discussed and how this technology is revolutionizing different sectors will be analyzed. “Agriculture, accessibility, healthcare and semiconductor companies are among those integrating artificial intelligence to help solve social and efficiency challenges,” says Kelsey Kelly, head of political program at CTA. This edition will also analyze the real and potential uses of generative artificial intelligence and will present all types of devices equipped with this type of technology: from televisions to speakers, including headphones, cameras, cars, processors and robots.
Healthcare is becoming increasingly personal, portable and customizable, according to the CTA. Among the gadgets that got attention last year were apps who analyze stools, sensors that monitor urine in real time or devices the size of a credit card to take electrocardiograms. In this edition of CES, other innovative devices will be exhibited as a lipstick to diagnose conditions or an artificial intelligence that aspires to detect heart disease.
It will also be discussed How the latest advances can transform women’s health, Mental Health and support through smart home innovation. And there will be predictions. What will care look like in the future? For the CTA, even more “proactive, predictive and personalized”. The UN estimates that in 2050 there will be 3.7 million centenarians. “This growing population has new needs. Innovation, technology, social policy and economics will help us meet this new challenge,” he says.
Homes are becoming more efficient. According to a survey, about 19% of American households already own a smart appliance, such as a refrigerator, washer, dryer or dishwasher. study published by the CTA in 2023. Technology is also present in lighting fixtures, curtains or irrigation and entertainment systems. This is the case for televisions, which companies like Panasonic now also want to transform into intelligent home management centers.
“Energy efficiency and automation are dominant trends in this industry, and consumers prefer products that save time and money while improving safety and overall well-being,” says the CTA. In the lectures of this edition we will analyze how technology can improve home security, What this can do for multi-family housing And How Businesses Try to Captivate New Users.
The climate emergency constitutes the greatest economic, social and environmental threat facing the planet and humanity. according to the United Nations Office for Disaster Risk Reduction. “As calls to combat climate change intensify, technology companies are finding ways to be part of the solution,” says CTA. This year, the association recognized certain devices as electric charger, an autonomous robot to eliminate algae that deteriorate water quality either an alternative to starch-based plastic.
The show will also address How technological innovation can improve some of Earth’s most valuable resources, like air and water. Also It will be analyzed whether the demand for electric vehicles cools after reaching record figures.. Batteries for this type of vehicles and durability are part of the priorities of operators like Panasonic. Companies such as Genesis Systemswho wants to generate fresh water from air, or Nubilabwho created a food scanner with artificial intelligence to prevent food waste.
Last year, L’Oréal surprised at CES with a makeup applicator for people with motor disabilities. “The goal is for them to be able to precisely apply lipstick or mascara,” says employee Casey Barbarino. This year, this French company became the first beauty company to deliver a keynote speech at CES. “The first wave of beauty technology changed the way people discover, evaluate and purchase beauty products. More recently, we have seen how it can better serve underprivileged people by democratizing skin health and increasing access to self-expression,” says Nicolas Hieronimus, CEO of the company.
During this edition, dozens of exhibitors will present their advances in beauty technology. Amore Pacific, for example, designs skin care devices. This is the case with Tonework’s Color Master, a device that performs color analysis on more than 3,000 sections of the face and creates personalized makeup. Another exhibitor, ART Lab, developed a chatbot that uses artificial intelligence to help customers with their skin concerns and find the right cosmetics.
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