Six months after its launch, Threads, Meta’s social network similar in its functions to Twitter, now called X, also arrived in Europe. This was announced by the CEO of the company that created Facebook, Mark Zuckerberg, through a message on the platform itself: “Today we are opening Threads to more countries in Europe,” wrote the manager in his account this afternoon. This launch follows the introduction of the service in the United States and over 100 countries in July 2023. However, until now it was not available to European users as it did not meet the requirements of the EU on confidentiality.
The new social network, directly linked to Instagram, can be downloaded from the App Store or the Google Play Store and you can also find EL PAÍS (click to view our account). Users in the European Union can choose between creating a Threads profile from their Instagram account or using it without linking it, the company explained. However, people who use Threads without an Instagram profile will have a limited experience: they will be able to view content on Threads, search for accounts, share content via links or the platform itself, but they will not be able to interact with the content.
Once the profile is created, the experience is very similar to that of X. From the “home” section you can interact with others’ posts, and in the search icon you can locate other Threads users . If you want to create a thread, you need to click on the notebook icon. Once the message is written, you must publish it and continue with the text at the bottom. Like on Instagram, the heart icon displays recent account activity. One difference is the number of characters per message: Threads users can write up to 500 characters per message. threadwhich contrasts with Twitter’s 280.